One single headquarters for production, one single headquarters for management, in Milan, Italy. Here is where the Flexform collection was born, in the heart of the Brianza production district, cradle in the '60s to great Italian design, today famous throughout the world. Flexform produces locally. It is all 'Made in Italy', 'Made in Meda'. 1n 1959, the Galimberti brothers started up a handcrafts workshop that they called Flexform by Galimberti. They made sofas and upholstered chairs that ended up in the beautiful buildings in Milan, in the villas overlooking Lake Como. Their children in the '60s transformed the workshop into an industry and in 1967 the Flexform company goes public with the brand that still today is known throughout the world. The company starts to export abroad, first off in Europe and then overseas. And the Flexform style arrives in America, Asia and Australia. Decades spent working on the overall quality of the product, innovating technique and honing taste. A unique expertise that is profoundly rooted in the company's DNA, like in the land. Proportions, fabrics, materials, all make up the balanced mix of timeless elegance that is light and airy but never dusty. A concentration of neo-bourgeois luxury, fresh and contemporary. A touch of sensual glamor, but understated. An eco-system of products that revolve around a sofa that is the protagonist, and that speak to each other in unison, generating that idea of Flexform living that makes the company known throughout the world.
1.sofas. 2.armchairs, 3.small armchairs, 4.chaise-longue, 5.ottomans, 6.beds, 7.chairs, 8.tables, 9.small tables, 10.bookshelves, 11. furniture. Widespread distribution to all the latitudes, from the Russian dacha to a villa in Santa Monica, from a hotel in the Arab Emirates to a loft in Sydney, Flexform has seduced both mature markets and emerging markets. Its products are sold in a good 75 countries.The top of the distribution line counts 14 flagship stores, the feather in the cap of the company.It is here where you can breathe Flexform style, where you are seduced by the unique flavor of Flexform living: Beirut, Brescia, Como, London, Meda (MB), Milan, New York, Beijing, San Paolo, Seoul, Shanghai, Sydney, Tokyo, San Francisco. The company avails itself of the collaboration of the best Italian designers. Asnago-Vender, Sergio Asti, Cini Boeri, Joe Colombo, Paolo Nava, Rodolfo Bonetto, Antonio Citterio, Carlo Colombo, Gigi Radice, Giulio Manzoni.One designer above all, however, Antonio Citterio, who for forty years has been coordinating the entire Flexform collection. Architect, designer, deus ex machina, he is the designer who has given soul to the product. A precious interlocutor who speaks with the illuminated patronage of the company, nurturing over time the synergy made of exchange and sharing. 1 Art director all along, Natalia Corbetta. It is her refined communication strategy that has given the brand a strong identity. It was her choice to entrust the iconographic interpretation of the brand to the greatest masters of photography: Gabriele Basilico, Gianni Berengo Gardin, Giovanni Gastel, Gian Paolo Barbieri, Maria Vittoria Backhaus, Mario Ciampi, Fabrizio Ferri. She has been doing it for thirty years.