B&B Italia has been an international leader in the field of contemporary furnishings since 1966.  Since then, its collection has progressively acquired new products that are acknowledged and recognised worldwide, to fill the ranks alongside evergreen products like Series Up, Le Bambole and Diesis, now seen as icons of design history.

Through its product range, B&B Italia has shown that it can offer a meaningful contribution to the culture of design by perceiving and anticipating trends and responding to changing tastes and living needs.  Antonio Citterio, Patricia Urquiola, Naoto Fukasawa, Gaetano Pesce, Studio Kairos, Paolo Piva, Mario Bellini, Jeffrey Bernett, Zaha Hadid and many others are the winning team that, along with the company's internal Research and Development Centre, has contributed to the international success of B&B Italia.The vocation to innovation and technological experimentation in addition to aesthetics research are the strenghts and strategic elements for the company's development policy.  In fact, B&B Italia was the first company in the world to perfect the technique of cold polyurethane foam mouldings which radically changed the way upholstered furnishings were built. These strategic elements has brought about many awards both in Italy and abroad, among them four 'Compasso d'Oro' awards.

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